Reduce, reuse, recycle. Upcycle. Nought waste today. A creative hub for fashion.
A conceptual branding brief for a circular service-based brand, focused on upcycling workshops. Nought Market is an upcylcing community hub that offers sewing, screenprinting and repair services and workshops for the conscious young adult. The project visualises a branding identity proposal for Nought Market and its activation event.
Inspired by the art of upcycling itself and the sense of freedom of the target audience, the visual identity of the brand is placed within a combination between maximalism and minimalism.
The bold, electric colors and loud typography was chosen to represent the power of creative freedom that upcycling offers, paired with a minimalistic way of visualising information about circular economies.
Branding
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Branding •
Behind the scenes
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Behind the scenes •
Logo development
Screenprinting workshop
Screenprinting workshop
Screenprinting workshop
Screenprinting workshop
Screen print textures
Making the tote bag from screen print scraps
Making the tote bag from screen print scraps
Making the tote bag from screen print scraps
Making the tote bag from screen print scraps
Screenprinting workshop