Threaded stories is for sharing your own story. Each reading journey is unique, and we’re here to celebrate it.
D&AD 2023 entry for the Penguin brief, project in collaboration with Ilinca-Maria Costea as finalists in our Graphic Design Degree.
Video assets prep
PRODUCT PHOTOSHOOT
Development
Behind the scenes
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Behind the scenes •
I focused on designing the visual identity and creating the presentation video as part of the team. We made important decisions and researched together, but split design tasks.
For the visual identity, we aimed to maintain Penguin's authenticity while adding vibrant colours, ink textures, and hand-drawn elements to reflect the art of book-making and reading.