Pu’er China pack is a regional pack specifically for the China market. As a support request from the China Apparel team, the graphic story was based on a Charity Cat event to represent and support young pupils in Pu’er, Yunan, China. The success of the first season followed up with a request for a second pack in SS23: Dream Pack

This PUMA Select collection is inspired by drawings the children created during the event, as a way to support the children and their education.

Create with and under supervision of: Adele Goh

Apparel design: Paige Chia

SS22